In 2019, I joined Figma as a Designer Advocate, and typically, when I share that with others, their first question is, “What’s a Designer Advocate?” and it’s a great one to ask. As a Designer Advocate, I worked with hundreds of teams from all over the world, helping each learn more about Figma and what it means to create and maintain large component libraries and design systems within the tool. It was a role that felt so special to me, and its impact on my career was substantial, as it allowed me to meet and connect with so many others in our industry. Normally, I’d consider myself to be a little shy and introverted, but there was something unique about the opportunity to teach others and to share experiences of my own that made me feel so comfortable and inspired.

Using all I had learned from my time at Figma, I ventured back into the role as a product designer with a new perspective and have since had the chance to join the talented teams at Twitter (well before you-know-who) and Webflow. Each experience has only reassured me of how much I enjoy working within design systems, partnering with others to create and scale a system everyone can rely on.

The Next Journey

Last week, I announced my last day at Webflow. When I think about what may be next for my career, one thought continues to rise: focusing on the opportunity to teach, share, and help more people and teams across our industry create and scale their design tooling and design system efforts. In 2021, I started Baseline Design, a company formed to continue doing what I had discovered I loved most: helping others in design.

Throughout the company’s existence, I’ve only ever dedicated my mornings and evenings, but even still, I feel so humbled to share that I’m nearing 500 completed Figma and design system-focused pairings with some of the most exceptional individuals and teams. The experience has left me no doubt that this is where my passion lies.

With all those thoughts in mind, I’m so happy to share that I've decided to go independent with Baseline, and I couldn’t be more excited (and a little nervous!) about this big new adventure! I feel incredibly grateful and fortunate to be able to give this dream a real go and to run toward this new career and life path for myself.

There’s a lot ahead that I’m planning for myself and this little business, and these are the areas that I’m most looking forward to focusing on:

1. First and foremost, I’m thrilled to continue working with designers and teams who are learning Figma and crafting their design systems through my course, Level Up with Figma, and the individual and team training sessions I offer. No matter where you're at, if you'd like to level up your skillset and become your team’s Figma expert, I’m here to help! Curious to learn more? Schedule an intro!

2. I'm also now available for full-time or part-time consulting for teams who are working to create or scale their design system and component libraries. I’d love to partner with you to support your company’s mission and initiatives through the design system, and if there’s interest in learning more or working together, reach out at hello@baselinedesign.io. 👋

3. Contributing resources to the design community over the years, like the iOS UI Kits for Figma, has brought me so much joy and fulfillment. I can’t wait to get into something new, and I’m already beginning to plan what the next big community-driven project may look like. Stay tuned!

Phew, sharing this news with all of you feels wonderful! Thank you for reading and for the many kind messages already shared—they truly mean the world to me. If you’re a designer, engineer, or manager who believes I can help, I’m ready to work with you or your team. 😊

I want to share a special shoutout to my wife Kristen, for none of this would be possible without her loving support and patience, and a very big thank you to so many friends, peers, and colleagues for all the motivation and encouragement now and throughout the years. I sincerely appreciate you all!

Speaker Notes

You may have noticed a slightly different title than usual for this newsletter, and within what I’m calling Speaker Notes, I’d love to share all I can with you as I dive into this new journey!

For readers and designers considering starting something new, I hope to support you from afar by documenting and publishing my learnings, wins and failures, and details on the tools and resources I’m using to help the business as it grows. And if you’re here for Figma and design systems content, please don’t worry! I’ll share even more in the coming weeks and months about the best tips for working in Figma with all the latest features!